Today we discussed the topic of "Cool Hunting." Here are my thoughts:

Cool hunting is the marketing strategy of big corporations finding the 20% of teenagers who are the trend setter kids that have earned the trust and respect of their peers. The basic idea is that every year there is 150 billion dollars spent by teens or by parents on teens. Teens see up to 3,000 ads a day. Cool hunting is searching for those teens that are leading the pack in the new styles of the day. I think cool hunting is an interesting concept. The problem with things that are cool is that as soon as they are at the height of cool they become uncool. If everybody is doing it then there is nothing cool about it. I think cool hunting is a way of exploiting young teens. It is true that kids look up to each other in terms of behavior and style. However, I think that what is cool does not always come from the teen generations. There are a lot of styles and fashions that became popular when I was a teenager that are still cool today. This is an interesting topic that has serious implications on what drives our society.